Continence disposables developments showcased at Trade Days

trade days stand i-d d 2

The iD-Direct sales team on the stand at Trade Days 2015

Healthcare professionals attending the 2015 Trade Days and Pharmacy Show at the NEC, Birmingham found the latest developments in continence solutions from the only provider showing at the busy two-day events.

Meeting all types and levels of incontinence Ontex Healthcare’s iD-Direct Division showcased brand new lines in its Fresh & Free iD Light, Fit & Feel iD Pants, and Body Care ranges.

Customer support and training initiatives have also been boosted by a new B2B2C e-commerce platform for pharmacies; a stockist support website; and further e-learning support modules for mobility and pharmacy professionals.

“Meeting individual day-to-day continence needs is a challenge to healthcare professionals from supply chain to point-of-care and we were very pleased to meet and advise so many attending both Trade Days and the Pharmacy Show,” said iD-Direct Distribution Sales Manager, Angela Gillespie.

Forthcoming iD-Direct events include this week’s Dementia Congress in Telford, where the company launches a new e-learning training module for carers, and the following week’s Dementia Care Awards, where it sponsors the Award for Best in Dementia Incontinence Care.

iD-Direct also sponsors ‘Nurse of The Year’ at this week’s Wales Care Awards in Cardiff as well as ‘Care Home of The year’ at the Scottish Care National Care Awards in Glasgow on November 20th .


Issued November 2nd 2015 on behalf of iD-Direct by
petermuir public relations
Whiteleaf Business Centre, Buckingham Industrial Park, Buckingham MK18 1TF, UK
tel + 44 (0)1280 308010


A division of Ontex, one of Europe’s leading hygienic disposable manufacturers and distributors, iD-Direct direct markets the iD range of incontinence care and personal hygiene products direct to consumers and caring professionals.

One of the most popular incontinence care ranges used by the UK’s National Health Service (NHS), iD products are latex-free and dermatologically tested to minimise skin irritations and provide users and carers with an efficient range of solutions to continence management. iD incontinence products are home-delivered via a new e-commerce site tasked with assessing and advising on the most suitable continence solution for each visitor, as well as providing useful information and advice about incontinence. Suitable for all types and levels of incontinence and offered in a wide range of absorbencies and sizes, the iD range has been developed paying extra attention to the physical and emotional implications of all levels of incontinence, helping users remain confident to continue with their day-to-day activities with a feeling of protection and security. Surveys carried out in several European countries show that one in every 20 people in the total population is experiencing involuntary urine loss at some stage in his or her lives. In certain age groups, this figure increases to one in of every five persons.

More than 2.5 million people globally use iD products to reduce the impact of bladder weakness in their everyday lives. iD-Direct’s mission is to continue providing users with the most reliable, discreet and efficient continence management solutions enabling them to live their lives to the full. iD-Direct parent company Ontex deploys sustainable manufacturing technologies complemented by rigorous testing processes to ensure that its products are made to the highest standards.

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