Senior trainer survey
highlights demand for Web 2.0 business skills development
Senior corporate training professionals regard the variety of content,
brevity of videos, clarity and simplicity of site design and overall
interactivity as key compelling factors in online-distributed,
video-based business skills training.
The findings are from research conducted by Digital Training Videos -
fast-growing online library of affordable, on-demand video films
communicating key training needs is officially launched at April's HRD
2008 event in London ExCel.
Specially designed to meet learning needs across the organisational
hierarchy, from strategic senior CEO levels to foundation entry
positions, DTV's training and development contents are based on intensive
in-depth research, consultation and advice from industry leaders,
authors, lecturers & professors at major UK universities and business
The survey was based on validated responses from a sample of 107 senior
UK learning and development professionals attending last November's World
Of Learning Conference and Exhibition (WOLCE) in Birmingham.
It found 51% of the respondents were from companies employing more than
1,000 employees. Some 52% of these managed budgets of between £50,000 to
£250,000 and 33% said they allocate up to 30% of their budget to digital
Business soft skills - very important'
59% of respondents rated
business soft skills as very important' with in-house training, video/
DVD purchases and e-learning the top three most common methods of
training soft skills in the current business landscape.
Focusing on communications, teamwork and leadership advice (the business
soft skills that respondents listed as most relevant to their companies),
DTV delivers engaging, relevant, up-to-date business skills videos direct
to desktops. Core benefits in DTV's training are greater value,
flexibility, choice, quality and trackability.
DTV's bite-sized videos are between eight to ten minutes long and span
personal and professional development, management, leadership, coaching,
communications, customer service, sales, teamwork and sustainability.
Respondents shown the DTV offer said the factors that were the most
compelling for them were the variety of topic content, the brevity and
succinctness of the videos, clarity and simplicity of site design and its
overall interactivity and usability.
Overall, 49% of respondents indicated that they were quite' or highly'
interested in sourcing soft skills training for personnel from the DTV
library if the pricing and content were right for them.
"The survey shows that, in
a fast-changing marketplace, demand for enhanced professional skills in
leadership, communication and decision-making is increasing," says Head
of DTV Sean Walsh.
"In DTV, we aim to provide the choice and flexibility to take learning
into the home and workstation with high quality, relevant content that
entertains and educates.
"Moreover, we aim to deliver interactivity, innovation and
up-to-the-minute business skills learning in a format that is affordable
as well as educational and entertaining.
"We believe that the payback for both individual and employer is shared
intellectual health and wealth," he adds.
DTV is intended as an employee performance support system (EPSS) for
large organisations and academic institutions to provide just-in-time (JIT),
just-enough and just-for-me' learning for learners who are
Yet, thanks to its low cost and accessibility, it is equally appropriate
for individual self-learners and workers in small and medium enterprises
Users can plan, monitor and analyse the learning progress of individuals
or a team. Time spent on each topic can be recorded to determine the
user's learning route and chart future development goals.
"Each screening is an end-to-end learning experience with accompanying
support materials including a summary buzz-bite video, learning pack,
summary notes and a topic quiz to reinforce key learning points," says
"It should meet both learners' and training managers' needs - as revealed
in the World of Learning survey."
The service launches at HRD (April 15th -18th 2008, London ExCel) on
Stand 500 with an initial release of 20 newly produced films under the
categories of communication, sales, customer service and teamwork. New
content and titles are being uploaded every month.
Notes for Editors:
DTV (Digital Training Videos) delivers engaging, relevant, up-to-date
business skills videos direct to desktops. DTV provides hassle-free
access to an extensive library of highly stimulating, affordable,
on-demand video films communicating key training needs. Focusing on
communications, teamwork and leadership advice, DTV empowers users with
key knowledge for professional self-improvement.
DTV offers bite-sized videos (between eight to ten minutes long) and
downloadable support material available on licence packages or
pay-per-view pricings. Users can view and select from an easily navigable
topic library, spanning personal and professional development,
management, leadership, coaching, communications, customer service,
sales, teamwork and sustainability.
DTV can also be deployed as an employee performance support system (EPSS)
for large organisations and academic institutions to provide just-in-time
(JIT), just-enough and 'just-for-me' learning for employees who are
DTV - delivering quality learning for today's business generation.
Sales & Marketing: James Ralph / Kelvin Lee, DTV, +44 (0) 844 225 2005
Media: Peter Muir, Bob Little Press & PR, +44 (0) 1296 715228