Project: Launch of UK's first Parisian-style restaurant vessel
Glass-roofed restaurant boats are a memorable characteristic of the
Seine in Paris and a must-do for visitors to the city. When Bateaux
London opened on the Thames, the French-owned company decided to bring
the homeland experience to Britain's capital.
The introduction of the concept was an exciting prospect: no-one had
seen anything quite like the 'Symphony' on the Thames before.
Peter Muir Public Relations co-ordinated the vessel's official launch,
attended by over 100 media representatives and garnering coverage in
national press (The Observer, Mail on Sunday, Daily Express), radio
(Classic FM, London locals) and many UK and overseas lifestyle/travel
pmpr went on to represent Bateaux London and sister company Catamaran
Cruisers for a further two years, in which time we also handled PR for
the opening of Embankment Pier (where the two are headquartered) and
numerous events held on board the fleet.
Contact us next time you want to make your
event go that extra mile