client news
PRESS INFORMATION ISSUED ON BEHALF OF:
MyKnowledgeMap
37a Mickelgate, YORK, YO1 6JH
tel 00 44 (0) 1904 466081; fax 00 44 (0) 1904 659465
web
www.myknowledgemap.com
Support for Africa education from MyKnowledgeMap
York-based learning development specialist MyKnowledgeMap (MKM) has
produced a film on the work of independent charity African Children's
Educational Trust (A-CET).
Narrated by acclaimed BBC broadcaster and journalist Martha Kearney,
"Giving Children A Second Thought" highlights how A-CET has helped
transform the lives of young people in Ethiopia and Sierra Leone by
helping them pursue and continue their education.
The UK-based charity provides financial assistance, scholarships,
clothing, tools and books and works to help local communities build and
equip schools.
MKM is a specialist in the development of bespoke and standard learning
environments and platforms. The company's products range from tools to
build users' own e-learning to custom content for specific lessons or
projects.
The company has been supporting A-CET since 2005 after managing director
Rob Arntsen watched Birhan Woldu, the "miracle girl" who defied death in
the Great 1984 Ethiopian Famine and A-CET's 'star student', step on to
the stage at the televised Live8 event.
"We were fortunate to find in A-CET an organisation of a similar profile
to ours, and a cause related to the field of education," says Arntsen.
"Corporate social responsibility has always been a core value but is an
aspiration that can be difficult to achieve for a young, busy and growing
company. By focussing on our strengths and what we had to offer, we
established a natural fit with A-CET."
Working through local organizations, A-CET now supports over 2,000
youngsters with scholarships, two rural elementary schools and computer
training centres for girls.
Copies of the DVD-format film are being distributed to donors and used to
support project funding proposals and charity competition entries.
The film is also due to be screened at the Royal Geographical Society in
London and at an International Seminar in Luxembourg of the Global Issues
Network, presented by Sammy Ayalew - one of the many Ethiopian youngsters
A-CET has helped gain an education.
Says A-CET CEO, David Stables: "Since we started operating in Ethiopia,
national attendance at Primary Schools has risen from twenty-five percent
to over sixty per cent and we are happy to support the government in this
initiative.
"This has left some primary schools very basic and poorly equipped, some
are just walls and a roof with the children sitting on stones, A-CET is
able to help upgrade these facilities.
"This film is a much welcome tool for communicating our needs and aims.
MyKnowledgeMap is effectively putting us on the map."
Further information at
www.myknowledgemap.com and
www.a-cet.org.uk
Ends
Editor note: STILLS IMAGES FROM THIS FILM AVAILABLE UPON REQUEST
Issued March 2007 by BLP&PR
Contact PETER MUIR
T 00 44 (0)1296 715228 F 00 44 (0)1296 715486
Whiteleaf Business Centre
Buckingham Industrial Park
Winslow MK18 3AF
UK
Tel 00 44 (0)1296 715228 Fax 00 44 (0)1296 715486
Editors Note
About MyKnowledgeMap
Founded in 2000, MyKnowledgeMap (often known as MKM) is a dynamic company
delivering web-based knowledge systems designed by individuals for
individuals.
Operating in the corporate, public and education sectors, MKM's range of
products and services includes:
? Academies: MKM is the UK's leading supplier of infrastructure systems
for national skill academies, including those in the UK for food & drink
manufacturing, sport & active leisure, care, and retail. MKM's e-academy
infrastructure helps learners and people with a stake in a particular
skill to progress from entry to degree level.
Working with the UK's
national Sector Skills Councils (MKM's clients include Skillsmart Retail,
Improve and SkillsActive), MKM has pioneered online academies that can
help people with everything from day-to-day productivity to discovering
and achieving relevant qualifications. MKM also offers e-academies
tailored to the needs of organisations in the private and local
government sectors.
? Skills diagnostics: MKM's Skills Diagnostic suite allows clients to
build their own system of skills diagnosis and training regimens. Its
sophisticated software tools are designed to meet clients' specific
needs, and to facilitate, not impose, the required solutions.
? Learning: MKM's e-learning solutions, including e-learning content,
delivery systems and teaching aids, are used by a worldwide and growing
range of organisations from Lloyds TSB to the RSPB; from manufacturing to
retailing; from the police to local authorities; from the University of
York to colleges in Delhi, Bahrain and Nairobi. MKM produces inventive
and versatile applications that are can be shaped and contextualised by
their users to meet the rapidly-changing needs of contemporary work and
training, either for use within an e-Academy environment or as
stand-alone products.
