Bucks, UK

12 March 2007



GRTR! casts net wider

A new podcasting service for music labels, PR companies and artists has gained its first client in popular classic rock website Get Ready To Rock! (GRTR!)

The inaugural Get Ready To RockCast! from UK production company RockCast ( www.rockcast.co.uk ) launches this week and includes interviews with Joey Tempest (of Swedish rockers Europe), Ian Anderson (Jethro Tull) as well as new music from Delta and 25 Yard Screamer in a regular slot for up-and-coming artists.

The 30 minute-duration podcast will be beamed to over 200,000 unique visitors per month via the GRTR! website www.getreadytorock.com and syndicated via RSS (really simple syndication) to news aggregators and music websites.

Launched in 2003 , GRTR! has established itself as one of the leading classic rock/pop websites with regularly updated news, interviews and and review content.


David Randall for GRTR! says: “A professionally-made podcast truly enhances visitor experience of the site, bringing it even more alive. It signposts things to look out for. Listeners can hear more of the featured interviews by going to the website. It’s also an opportunity to hear full-length tracks.”


Peter Muir for RockCast adds: "This is an exciting new model for connecting the music industry to its customers. Our podcasts can be tailored to artist, label and PR requirements and include a mix of news, interviews and music content. They can be used as a compulsive viral promotion tool, showcasing new releases, artists, and gigs."


RockCast’s production team, based in Milton Keynes, has 30 years experience in music news media, recording and broadcast and can generate original content or use material supplied by clients.


ends


Issued March 12th 2007 by Singsong Entertainment Publicity.

Contact Pat Tynan on 00 44 (0)1895 636935 email pat@singsongpr.biz

Introducing ROCKCASTS!


Optimise your existing investment in artist/label awareness raising via the most dynamic medium available – the web ...

Introducing a great new service that can really add value to your music sales/PR operation - podcasts, tailor-made to your promotion needs.

What is a podcast?

It’s simply an audio file that can be downloaded to the user’s PC, MAC or iPOD (or other portable player) and typically includes news content.

What are the benefits of a podcast?

• It is a wonderful, audible showcase for your artist or label promotion

• It complements other online promotional material and can be offered as an asset when promoting material to appropriate websites

• It can be syndicated on many relevant websites using RSS*

What value can we bring to your podcasts?

• Real enthusiasm, knowledge of and empathy with your music and promotional needs

• Professional voiceover and production facilities provided

• No need to invest in production hardware/software

• Work with your content or provide to your brief using our experienced editorial team

What will my podcast sound like?

• It can be a mix of news, reviews and interviews with select music samples (and maybe an exclusive or two!) You can hear an example at our client site www.getreadytorock.com

• We can generate the content or we can coordinate and compile your own items

• Professionally produced in high-bit MP3 quality and compatible with a range of hardware including the iPod
   

Who will host my podcast?

• You can host the podcast on your/your client’s promotional website and distribute it via RSS.

• We can host on your behalf.
   

Costs - outgoings
 

Costs depend on the podcast length (we recommend 30 minutes), and the amount of originally sourced content (for example, original interviews).

It's worth noting that, for a limited period, we are offering free hosting (worth £85 per year) and yearly contracts for a series of 'casts will attract discounts.

We’ll also syndicate your podcast free of charge to podcast aggregators and directories, including iTunes.


Costs - payback
 

• Spread your costs amongst your artist clientbase (i.e. a buy-in). Or let us produce an annual artist review (showcasing the year’s events, key releases etc)

• Target your podcast at key music websites and aim to capture some of the $1bn global online music market **

• In the UK alone there is a potential music-buying audience of 30 million and 8 million active online music users***

• If you could reach just 10 per cent of that audience, converting at 1 per cent you could make 8,000 sales per month - more than recouping the outlay. And that's just the UK…!

• Move to a listener paid-for service, and generate income for you and/or your clients.
   

Further information

Find out more about how we can make podcasting work for you and your clients.

Contact Christine Adamson +44 (0) 151 336 6199 info@rockcast.co.uk

* Really Simple Syndication is used by many news websites including The Times, The Guardian and the BBC. Users set up 'channels' via appropriate software or their browser and are automatically kept up to date with the latest news feeds.

**Jupiter, European Paid Internet Content and Service Revenues to 2009 Feb 2005, Screen Digest Sept 2005, Spectrum analysis


*** Nielsen, June 2006