news management

Copywriting

It makes to sense to begin at the beginning. Successful news management begins with having the message packaged in the most succinct, entertaining and efficient form possible. pmpr fields extensive copywriting skills spanning every quarter of marketing support including news and articles, sales literature, research, web sites, e-zines, scripts ... You are probably getting the gist now: wherever there is a message, we have the means.

Media Relations

It's tempting to think that scattering news about the web will mean it will stick and even serve some use. It doesn't always. One-to-one media briefing is essential in making and maintaining those special relationships between a business, brand or person and the people influencing the public's perception of them.

Peter Muir's experience as a business journalist has inevitably informed on the development of pmpr and the brokering of mutually satisfactory relationships between third party news media and clients forms an important component within the agency's service offer.

This spans the research and drafting of news and features about clients for placement within key business press to the development and management of virtual press offices for access by trade, consumer press as well as broadcast and online.

Customer Publishing

Magazines for and about the customers of organisations continue to prove highly satisfactory in communicating varying messages and there are clear signs of migration from print to digital media (see e-zines).

However, content - as ever - is 'king' if the publication is going to pay its way. Peter Muir has produced customer publications for a broad range of organisations including Gillette (shaving division), Price Waterhouse, Canada Dry Rawlings, ExtraStaff.

e-zines

Emailed news 'headers' linked to full sized stories hosted on dedicated news pages linked in turn to product sales pages on client web sites. That's the 'jump' a reader can make if an e-zine has sufficiently compelling content. pmpr makes that jump a reality.

Pod/video Casting

With its own studio and mobile recording resource coupled to Peter Muir's broadcast experience, pmpr is well placed to create pod- and vid-casts on behalf of clients.

Websites

Peter Muir sees a web site as an information resource firstly, and a sales opportunity secondly. pmpr creates, hosts, updates and ensures top placement on key search engines within a turnkey web service. Accessible, functional, entertaining, good value - our sites are particularly popular with SMEs.

Is your company investing in any of these disciplines? Happy with the results? If not, contact us now ...