Successful news management begins with having the message packaged and
presented in the most succinct, entertaining and efficient form possible.
pmpr fields extensive copywriting skills spanning every corner of
marketing support including news and articles, sales literature,
research, web sites, e-zines, scripts ... wherever there is a message, we
have the means of referring it.
It's tempting to think that scattering news about the web will suffice as
media relations methodology. It won't. One-to-one media briefing is
essential in making and maintaining those special relationships between a
business, brand or person and the people influencing the public's
perception of them.
Peter Muir's experience as
a business journalist has inevitably informed on the development of pmpr
and the brokering of mutually satisfactory relationships between third
party news media and clients forms an important component within the
agency's service offer.
This spans the research and
drafting of news and features about clients for placement within key
business press to the development and management of virtual press offices
for access by trade, consumer press as well as broadcast and online.
Magazines for and about the customers of organisations continue to prove
highly satisfactory in communicating varying messages and there are clear
signs of migration from print to digital media (see e-zines).
However, content - as ever
- is 'king' if the publication is going to pay its way. Peter Muir has
produced customer publications for a broad range of organisations
including Gillette (shaving division), Price Waterhouse, Canada Dry
Rawlings, ExtraStaff and Prochem Europe.
Our zines are bring readers news headlines linked to stories hosted on
dedicated news pages that are linked in turn to product sales pages on
our client web sites. In a few clicks, the reader has made the jump to
potential purchase - but only if an e-zine has sufficiently compelling
content. pmpr makes that jump a reality.
With its own studio and mobile recording resource coupled to Peter Muir's
broadcast experience, pmpr is well placed to create pod- and vid-casts on
behalf of clients.
Check out more on our
PRodcasting services here
Peter Muir sees a website as an information resource firstly, and a
sales opportunity secondly. pmpr creates, hosts, updates and ensures top
placement on key search engines within a turnkey web service. Accessible,
functional, entertaining, good value - our web sites are particularly
popular with SMEs.
Is your company investing in any of these disciplines? Happy with the
results? If not, contact us now ...