October 2015, Trade Days, NEC, UK: Major product and stockist support launches for iD-Direct disposables

Ontex Healthcare is launching three new product lines to its iD-Direct incontinence care and personal hygiene brand along with web-based stockist support initiatives at this year’s Trade Days networking and training forum in Birmingham, UK.

Created specifically for businesses that retail, wholesale, manufacture or supply products for the mobility, independent living and assistive technology market, Trade Days returns to the National Exhibition Centre (NEC), Birmingham, UK; Sunday 18th – Monday 19th October 2015.

On Stand B65, Ontex’s i-D Direct division is showcasing its new Fresh & Free iD Light incontinence range, Fit & Feel iD Pants range, and Body Care range.

The company is also to launch its new B2B2C e-commerce platform for pharmacies, a stockist support website, together with new e-learning support modules for mobility and pharmacy professionals.

A series of launch promotions will also be announced at the event.
i-D Direct parent Ontex produces, sells and distributes its products in over 100 countries via its own and leading retailer brands. Customers of Ontex-branded incontinence products include government healthcare organisations, local authorities, hospitals and nursing homes, and consumers via its home delivery services.

More at www.id-direct.com

Issued August 2015 on behalf of iD-Direct by
petermuir public relations
Whiteleaf Business Centre, Buckingham Industrial Park, Buckingham MK18 1TF, UK
tel + 44 (0)1280 308010 www.pmpr.info

More news at http://www.pmpr.co.uk/id-direct/
A division of Ontex, one of Europe’s leading hygienic disposable manufacturers and distributors, iD-Direct direct markets the iD range of incontinence care and personal hygiene products direct to consumers and caring professionals.
One of the most popular incontinence care ranges used by the UK’s National Health Service (NHS), iD products are latex-free and dermatologically tested to minimise skin irritations and provide users and carers with an efficient range of solutions to continence management. iD incontinence products are home-delivered via a new e-commerce site tasked with assessing and advising on the most suitable continence solution for each visitor, as well as providing useful information and advice about incontinence. Suitable for all types and levels of incontinence and offered in a wide range of absorbencies and sizes, the iD range has been developed paying extra attention to the physical and emotional implications of all levels of incontinence, helping users remain confident to continue with their day-to-day activities with a feeling of protection and security. Surveys carried out in several European countries show that one in every 20 people in the total population is experiencing involuntary urine loss at some stage in his or her lives. In certain age groups, this figure increases to one in of every five persons.
More than 2.5 million people globally use iD products to reduce the impact of bladder weakness in their everyday lives. iD-Direct’s mission is to continue providing users with the most reliable, discreet and efficient continence management solutions enabling them to live their lives to the full. iD-Direct parent company Ontex deploys sustainable manufacturing technologies complemented by rigorous testing processes to ensure that its products are made to the highest standards.

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