Regent Cleaning sponsors Cardiff’s SWALEC Stadium for 2010
National contractor Regent Cleaning has signed up
as a corporate sponsor to Cardiff’s SWALEC Stadium
The company joins a range of sponsors benefitting from brand association
with the high profile events that have taken place at the stadium,
including the tremendously successful Ashes Test Match.
The deal brings Regent Cleaning its own stand for the season together
with a package of print, on-site TV and ground advertising opportunities
as well as widespread brand exposure from numerous events to be held at
the stadium this year.
Opened in May 2008 as a new home for Glamorgan Cricket Club, the Stadium
cost £9.5 million and boasts a 16,000 strong capacity sporting arena and
state of the art conferencing and banqueting facilities.
SWALEC has successfully hosted an Ashes Test Match, a cabinet meeting
with Prime Minister Gordon Brown, the 2008 BBC Wales Sports Personality
of the Year Awards, the Welsh Conservative Party Conference and was
recently the training venue for the new John Lewis store in Cardiff.
Commenting on the new sponsorship deal, Regent Cleaning joint managing
director John Critchell said;
"We work with a number of high profile venues throughout the UK and we
are thrilled to have entered a partnership agreement with the SWALEC
"Following the enormous success of the Ashes Test Match earlier this
year and the extremely positive coverage surrounding the Stadium, the
SWALEC Stadium is a very strong brand to be associated with."
Regent Cleaning cleans a number of major UK leisure venues and stadia
including the Headingley Carnegie cricket stadium in Leeds.
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About Regent Cleaning
Operating from ten UK locations with 4500 employees, £26 million
turnover Regent Cleaning is a major supplier of cleaning to private and
public sector accounts in the commercial, leisure, healthcare and
educational sectors. Founded in 1986, the company has grown by over 20%
in the last year alone. Recent gains include the expansion of Regent's
provision to the Ministry of Justice's Courts, the NHS BT (National Blood
Service) premises, and Matthew Boulton College. In 2008, Regent Cleaning
expanded market share and extended geographical reach with the
acquisition of Birmingham-based Exclusive Support Services, which also
has offices in London, Harwich and Manchester. Further information at
About Samsic Group
Founded in 1986, Rennes-based Samsic fields over 40,000 employees from
200 locations on behalf of more than 10,000 clients across Europe. The
company also owns subsidiaries in Belgium, Switzerland, Luxembourg, Spain
and Portugal. Highly regarded for the quality of its service
professionalism, Samsic has expanded from its core cleaning offer to
undertake tasks ranging from security to recruitment and home domestic
services on behalf of a wide customer base. Further information at