Whiteleaf Business Centre
Buckingham Industrial Park
Buckingham MK18 1TF
United Kingdom
Tel.+44 (0)1296 715228
Northern Office:
Allendale Forge Studios,
Market Square, Allendale
NE47 9BD, United Kingdom

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Regent Cleaning


Regent Cleaning sponsors Cardiff’s SWALEC Stadium for 2010

National contractor Regent Cleaning  has signed up as a corporate sponsor to Cardiff’s SWALEC Stadium for 2010.

The company joins a range of sponsors benefitting from brand association with the high profile events that have taken place at the stadium, including the tremendously successful Ashes Test Match.

The deal brings Regent Cleaning its own stand for the season together with a package of print, on-site TV and ground advertising opportunities as well as widespread brand exposure from numerous events to be held at the stadium this year.

Regent Swalec

Opened in May 2008 as a new home for Glamorgan Cricket Club, the Stadium cost £9.5 million and boasts a 16,000 strong capacity sporting arena and state of the art conferencing and banqueting facilities.

SWALEC has successfully hosted an Ashes Test Match, a cabinet meeting with Prime Minister Gordon Brown, the 2008 BBC Wales Sports Personality of the Year Awards, the Welsh Conservative Party Conference and was recently the training venue for the new John Lewis store in Cardiff.

Commenting on the new sponsorship deal, Regent Cleaning joint managing director John Critchell said;

"We work with a number of high profile venues throughout the UK and we are thrilled to have entered a partnership agreement with the SWALEC Stadium.

"Following the enormous success of the Ashes Test Match earlier this year and the extremely positive coverage surrounding the Stadium, the SWALEC Stadium is a very strong brand to be associated with."

Regent Cleaning cleans a number of major UK leisure venues and stadia including the Headingley Carnegie cricket stadium in Leeds.



Issued April 2010 on behalf of Regent Cleaning by
petermuir public relations
Whiteleaf Business Centre, Buckingham Industrial Park, Buckingham MK18 1TF, UK
tel 00 44 (0) 1296 715228

CONTACT: Peter Muir

About Regent Cleaning

Operating from ten UK locations with 4500 employees, £26 million turnover Regent Cleaning is a major supplier of cleaning to private and public sector accounts in the commercial, leisure, healthcare and educational sectors. Founded in 1986, the company has grown by over 20% in the last year alone. Recent gains include the expansion of Regent's provision to the Ministry of Justice's Courts, the NHS BT (National Blood Service) premises, and Matthew Boulton College. In 2008, Regent Cleaning expanded market share and extended geographical reach with the acquisition of Birmingham-based Exclusive Support Services, which also has offices in London, Harwich and Manchester. Further information at

About Samsic Group

Founded in 1986, Rennes-based Samsic fields over 40,000 employees from 200 locations on behalf of more than 10,000 clients across Europe. The company also owns subsidiaries in Belgium, Switzerland, Luxembourg, Spain and Portugal. Highly regarded for the quality of its service professionalism, Samsic has expanded from its core cleaning offer to undertake tasks ranging from security to recruitment and home domestic services on behalf of a wide customer base. Further information at


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