sponsorship
Peter Muir Public Relations has experience of optimising client
sport sponsorships of
-
Cricket
(Gillette, Regent Cleaning)
-
Motor
racing (Gillette, Systime Computers)
Client:
Regent Cleaning
Project: Sponsorship
With substantial market share in Wales's corporate cleaning market, Regent
Cleaning saw a natural 'fit' in its sponsorship of The SWALEC Stadium in Cardiff
where it shares in beneficial brand association with the high profile events
that have taken place at the stadium, including the tremendously successful
Ashes Test Match.
Having
successfully hosted an Ashes Test Match, a cabinet meeting with Prime Minister
Gordon Brown, the 2008 BBC Wales Sports Personality of the Year Awards, the
Welsh Conservative Party Conference and most recently, the training venue for
the new John Lewis store in Cardiff, the SWALEC Stadium is a thriving business
and provides the perfect opportunity for businesses looking to promote their
brand regionally and beyond.
pmpr is playing a pivotal role in managing the service support that the
opportunity provides. Working in conjunction with the stadium's marketing
department, we are developing support campaigns in media relations, client
entertainment, branding, a/v, advertising and signage.
Are you a corporate sponsor? Getting the most out of your investment?
Contact us to find out more about what we
can do for you...
