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Buckingham Industrial Park
Buckingham MK18 1TF
United Kingdom
Tel.+44 (0)1296 715228
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Verco Office Furniture

VERCO furniture to landmark London venue

Conference and training furniture from VERCO is integral to refurbishment at a London landmark building that marries contemporary form and function to an historic architectural envelope.

The work is part of a revised interior design and fit-out of training and conference facilities in the former Prudential building in Holborn Bars near Chancery Lane on behalf of new owners Alternative Hotels Group (AHG).


This strikingly bold celebration of the Gothic was completed in 1897 as part of the enlargement of adjoining premises that had been occupied since 1879 by the Prudential Assurance Company. The company vacated the building in 2002 since when it has served a range of commercial purposes including housing a museum (about itself) and providing a film set for innumerable TV period dramas and horror films.

The facility, part of the De Vere Venue network, now offers the latest communications and conference facilities for up to 200 conference delegates in its 34 meeting rooms, 9 Syndicate Rooms and buffet-style restaurant.


Harriet Forde Design specified VERCO 2-smart chairs in a special fabric to syndicate room and training rooms, complemented by walnut timber effect MFC flip top tables and elliptical tables on polished silver frames.

AHG's brief demanded a crisper, more contemporary look for the newly-acquired venues, says designer Harriet Forde.

"One of the main challenges at Holborn Bars was managing different styles for restaurant, training rooms reception, coffee and touchdown points without detriment to the historic glazed tile and polished mahogany surroundings."

The building offers top floor offices with modern interiors while those lower are historic with original tiles and woodwork.

"The Verco products worked well in practical and aesthetic terms within both modern and Victorian contexts," she adds.

Based on the v-smart, the 2-smart operator chair shares the same mechanism allowing both action and relaxation, combining comfort and support with unrestricted movement to improve user blood circulation and combat muscle fatigue.

The chair adjusts to the shape of the user's back to provide optimum spinal support and lumbar motion. Back and seat work independently for unprecedented freedom of movement, even adjusting to suit the individual needs of user's legs.

The 2-smart range constitutes 12 task, operator, conference and visitor seating options.

Task and operator chairs are available in a choice of two seat widths, with fixed or adjustable arms, on a five-star base in black, silver or chrome finishes. Upholstered or mesh seat backs are available and the range is offered in a wide choice of fabrics and colours.

More information at


Issued July 2007 on behalf of VERCO Office Furniture Ltd


Contact: Peter Muir tel + 44 (0)1296 715228 fax + 44 (0)1296 715486



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