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Verco Office Furniture

VERCO scores record visitors to Design Prima 2008

Latest designs from Roger Webb and Simon Pengelly drew record numbers of specifiers and dealers to VERCO's stand at June's premier UK showcase for office furniture, Design Prima.


"We had a fabulous show with three times the number of visitors to the stand compared to last year's show," says sales and marketing director Chris Riley.

Verco DNA

DNA 'star turn'

At the forefront of the movement to reducing the overall furniture 'footprint' by better integrating storage into workstations, Webb Associates' innovative furniture system, DNA proved VERCO's 'star turn' at Design Prima.

DNA offers a new and ground-breaking solution for both collaborative and individual work with a design proposition that won it numerous plaudits at the show.

"We're bringing storage back into the workstation as an equal partner within a package offering the ultimate in style and adaptability in configuration and use," explains VERCO sales and marketing director Chris Riley.

"With DNA, your workstation can be free-standing. It can be within a free-address bench system, or it can combined with storage, letting the more open elements provide extra surfaces and screens.

Verco DNA

Individual user areas can be defined within the workstation naturally, with no need for additional division screens to provide personal workspace demarcation.

"Cost comes down further with the lower footprint of DNA's storage requirement reducing the office's overall furniture footprint," Chris adds.

DNA employs high-pressure die-cast aluminium leg frames connected to simple steel rails to form a framework for work surfaces that provides robust support but with a clean, light and spacious aesthetic.

Work surfaces, with radius corners soften the work environment and are available in wood veneer, laminate, MFC or glass.

Verco DNA

Roger Webb's clean, understated design is maintained through to the first and second level storage options which integrate with worktops, helping to define work territory and provide easy desk level storage, as well as providing a useful privacy barrier for individual users.

Verco DNA

The open plan dynamic of the bench system concept can be extended to storage 'spine' workstation arrangements, which provide excellent 'local' storage solutions and good definition via integrated, low-level storage and screening, as well as making a strong visual statement.

Says Chris Riley: "DNA is at the forefront of an important, emergent development in office furniture and the market response to it has been uniformly enthusiastic - even excited."

ALSO ON SHOW…

Verco DNA

Song

Another draw to VERCO at Design Prima was Simon Pengelly's Song seating solutions, a compact, medium back tub chair on wire or swivel base frames. Inspired by pure creativity, the simplicity and beauty of Song shines through.

Together with big brother Dance (due to be launched next January), it offers bags of engagingly '60s retro chic. Simple in form yet forging a strong visual statement, both offer supreme comfort for all users of 'break-out' and visitor areas.

Elegant yet comfortingly supportive, Song and Dance can provide a touch of luxury and effortless beauty in the office or public environment.

Verco DNA

Vibe

If DNA sought a natural seating partner at Design Prima, it was VERCO's new task and managerial seating offer, Vibe.

Another Roger Webb design, this programme of ergonomically advanced and sophisticated chairs comes with a gentle environmental footprint. Utilising recycled materials wherever possible, the chair components can themselves be recycled at the chair's 'end of life'.

When worn or damaged, Vibe's upholstery can be removed and replaced, prolonging the chair's life and increasing its overall environmental sustainability.

Ease of adjustability, pleasing lines, generous seat proportions, coupled to careful tailoring reflect the refined nature of Vibe and the high levels of comfort it affords.

Chairs offer a sophisticated synchronised mechanism, with side tension adjustment and feature a simple ratchet back height adjustment and seat depth adjustment as standard. The sculptured seat back provides the optimum levels of ergonomic support and comfort, while the option of refined multi-function arms provide the discerning client high levels of specification, flexibility and comfort.

Available with full plastic shell, fully upholstered or with a coolly stylish show wood outer back with a wide range of fabric and hide finishes, Vibe is suited to almost any environment.

Further evidence of VERCO's continued broadening of its product offer is anticipated post-Design Prima.

"The event proved a perfect showcase for reflecting our commitment to define the culture and values of our products through qualities of simplicity, sophistication, performance and affordability," says Chris Riley.

Further information at www.verco.co.uk

ends

Editor Note:

LOW RES IMAGES ARE PROVIDED
CONTACT AGENCY FOR HI-RES PRODUCT IMAGES


Issued June 2008 on behalf of VERCO Office Furniture Ltd by
petermuir public relations
Whiteleaf Business Centre, Buckingham Industrial Park, Buckingham MK18 1TF, UK
tel 00 44 (0) 1296 715228 fax 00 44 (0)1296 715486
www.pmpr.info

EDITOR NOTE:

Founded in 1912, VERCO is one Britain's best known and respected office furniture manufacturers. Take this link for the full story … http://www.verco.co.uk/comp-history.htm

 

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